“Jardines del Rey”: An integrated a sustainable management of a Cuban touristic destiny

Abstract

“Jardines del Rey” (“King Gardens”) is one of the main sun-beach tourism destinations in Cuba. It has achieved a sustainable growth and an international recognition. Inside de general Caribbean context and the particular characteristics of the Cuban tourism system, the article shows the positive experiences and non solved problems related on the destination management. The paper recognizes the necessity of changing the sectorial point of view respected to de tourism development by models of integrated planning and management of the destinations, in order to promote the local capacities and opportunities, the actions to cooperate and to collaborate with the active participation of the people, as well as the view of the sustainability as an important factor to achieve the necessary competitiveness.