Exploring the Ecosystem of the Frequent Flyer Program

Abstract

De Boer offers a comprehensive overview of the constituents in the frequent flyer program (FFP) ecosystem, from alliance partners, to non-air partners and service providers. For each group, De Boer outlines the dynamics at play, and offers insights into the relationships. De Boer addresses the issue of FFPs for alliances, as well as the question why some airlines have opted to join the program of another airline. Where relevant, De Boer explains the value exchange, and the commercial trade-offs that partners face. De Boer also explains why co-branded credit cards play such a prominent role, and offers insights into why airlines and issuers have vested interests in these partnerships. Lastly, De Boer provides an overview of companies that provide services in the periphery of frequent flyer programs.