Touring consumption: Itineraries on the move

Abstract

Tourism has become a significant area of scholarship especially given the industry's product development opportunities on a global scale. However, the emphasis placed on such research has largely been from a supply-side perspective, reviewing economic value within market segments. What needs to be explored is the shift towards the agencies of the tourist/traveler as consumer, and consumption as being embodied as a moment of practice in continuous states of touring. The ways in which we consume in our contemporary world is becoming increasingly complex and fascinating, especially as we consider enhanced economies, technologies and competencies. Inasmuch as consumption is commonly construed in terms of demand and supply, it is also pertinent to explore consumption as an inherent part and productive activity of the everyday (de Certeau 1984).