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Successful B2B Customer Database Management

Springer Nature, (2015), 110
DOI: 10.1007/978-3-319-11761-4_50
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Abstract

Purpose: The author has studied the question of customer information management, what distinguishes firms that manage customer information well, what internal processes are necessary to success, in a business-to-business context, over the last eight years.

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APA

Zahay, D. (2015). Successful B2B Customer Database Management. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 110). Springer Nature. https://doi.org/10.1007/978-3-319-11761-4_50

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