Strategi Dalam Memajukan Industri Kreatif Dan Pengembangan Ekonomi Lokal (Studi Kasus Industri Kerajinan Seni Desa Tegallalang)

Abstract

This study was aimed to determine strategies for solving capital and marketing problems, especially handicraft industries in Gianyar Regency. This research was a case study research using descriptive data analysis method, where this method was used to explain a phenomenon that occurs. The object of this research was the art craft industry in Tegallalang Village, Gianyar Regency. Based on the results of field surveys and literature studies, one of the factors that inhibits the empowerment of small craft industries in Bali and Indonesia in general is the lack of modern integrated management to support productivity and innovation in production. The situation that has occurred until now is that there has not been a comprehensive arrangement of the various components that drive small industries. The handicraft industry that mushroomed in Tegallang Village faced a variety of serious problems related to capital, marketing, and the innovations of the production of cepuk woven fabrics themselves. As a handicraft business, the absorption of labor is actually very large. Many rural residents still rely on this craft industry. But the problem of marketing this handicraft is still a problem that is not maximally developed. Based on these problems as for the strategy carried out is by implementing cooperation with partners, one of which is the Bali Partner Institute. Mitra Bali plays a strategic role as a facilitator in empowering craftsmen and developing their entrepreneurial spirit. Craftsmen are motivated to continue to produce designs for handicraft products, market their products overseas, and continually find ways to promote domestic and foreign promotions for their handicraft products. This condition is certainly very conducive for craftsmen to continue to develop their businesses. But for the future steps of the synergy of various parties (government, private sector, tourism actors, and craftsmen themselves) in empowering the handicraft industry, it is very important to develop.