Frontiers of shopper marketing, customer engagement and nonlinear creative – An interview with Peter Ingram, founder of BlendedBusiness

Abstract

Michael Moon interviews Peter Ingram, Founder of BlendedBusiness, on marketing integration and automation within a marketing operations platform. This interview features a discussion on customer relationship management and how marketers and their agencies are looking for new ways to optimize customer engagement. In addition, Moon and Ingram review current challenges in supply chain management as well as the change management required within organizations to better orient themselves around retail marketing and shopper marketing. [ABSTRACT FROM AUTHOR]