Internationalisation of the Eurofood Retail Sector with Special Reference to Foreign Market Entry Modes

Abstract

Foreign expansion is gradually becoming an important option for further corporate growth in the Eurofood retail industry. The objective of this paper is to find out whether there is a correlation between the entry modes chosen by the Eurofood retail firms entering foreign markets and the macro-environmental factors of the host country markets. It concludes that; similarities or dissimilarities between macro-environmental factors of home and host markets will effect the choice of foreign market entry modes and more similarity leads more foreign market involvements by the Eurofood retailers.