PENGARUH KUALITAS WEBSITE E-COMMERCE DAN PENGGUNAAN E-PAYMENT TERHADAP NILAI BISNIS DENGAN KUNJUNGAN KONSUMEN SEBAGAI VARIABEL MEDIASI

Abstract

This research aims to identify (1) the impact of the website quality and the use of e- payment on the consumer visit and (2) the impact of the website quality and the use of e-payment on the business value. The participants of this research were 393 e- commerce customers in Indonesia. To collect the data, the researcher used online questionnaires which later be analyzed using Structural Equation Model (SEM). The result might imply that the website quality, which consists of the usability, the information quality, and the service interaction quality might directly impact the consumer visit and might not impact the business value. However, the usability, the information quality, and the service interaction quality of the website might indirectly impact the business value. In terms of the use of e-payment, one’s culture, perceived security, effort expectancy, and social influence might directly impact the consumer visit, yet performance expectancy and facilitating conditions might have no impact. Furthermore, one’s perceived security and effort expectancy might directly impact the business value, while culture, performance expectancy, social influence and facilitating conditions might have no impact. Lastly, one’s culture, security perception, effort expectancy and social influence might indirectly impact the business value, while performance expectancy and supporting conditions might have no impact.