Building knowledge for prevention of forgetting purchase based on customer behavior in a store

Abstract

This paper presents an investigating customer walking paths in a super market. So far, such investigations have cost very much to examine in real situations. For this reason, at first, we observed an actual retail store and analyzed sales data such as POS (Point Of Sales). From the results of the observation, we made use of the paper RFID tags in this research. Compared with the conventional methods, it is not only easy to collect data for walking paths with patched RFID tags but feel the customers to the tag putting on the basket which issues are characterized as the research. Intensive experiments have revealed that the flow of customers, which is related to the point of the Reward Card. This method will make use of the sales increase factors; the design of a store, item layout, the places of in-store advertisement and so on. The result of the gathering data from the device enables us to carry out "virtual experiments" through changing various parameters of retail businesses and store operations if we adapt to the simulator. © 2011 Springer-Verlag.