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A Review of the Application Model of WeChat in the Propaganda of Universities

Lecture Notes in Electrical Engineering (2019) 542 1454-1458
DOI: 10.1007/978-981-13-3648-5_187
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Abstract

The study discusses the application model of WeChat from the perspective of the practical application in university propaganda work. Through reading and combing academic literature on the communication model and application of WeChat, the theoretical framework of this study is formed, and the application method of WeChat in university propaganda work is concluded.

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Liang, W., Ye, Y., Bao, M., & Liu, R. (2019). A Review of the Application Model of WeChat in the Propaganda of Universities. In Lecture Notes in Electrical Engineering (Vol. 542, pp. 1454–1458). Springer Verlag. https://doi.org/10.1007/978-981-13-3648-5_187

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