Abstract
The ITS market is changing rapidly shaping the near future of a brand new world. This paper aims to provide an understanding of this ever-changing world, analysing current markets, trends and initiatives which will eventually contribute in developing new business models and incentives in order to accelerate the ITS deployment in Europe. The paper provides a general ITS market watch including an overview of the market and it identifies the current needs and trends of ITS solutions. In addition to this, the research is based on four case studies both in terms of market analysis and stakeholders’ analysis.
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CITATION STYLE
Zaldivar, I., Corral, V., Anoyrkati, E., Bojkova, V., Leal, X., Avarello, A., & Garcia-Perez, A. (2019). Unveiling the potential of ITS: Market research analysis. In Advances in Intelligent Systems and Computing (Vol. 879, pp. 233–240). Springer Verlag. https://doi.org/10.1007/978-3-030-02305-8_28
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