Creative Cognition in Design II: Creative Strategies

Abstract

This chapter reports three studies of innovative design by outstanding designers – a protocol study and two retrospective case studies. The studies are of projects by the engineering designer Victor Scheinman, the product designer Kenneth Grange, and the racing car designer Gordon Murray. The focus is on identifying the designers’ creative strategies in responding to the problems they tackle. There appear to be several striking similarities in the creative strategies exercised by these designers in these projects, which suggest that a common understanding, and indeed a general model might be constructed of high level, creative strategies in design.