Studi Kelayakan Bisnis Pembangunan Hotel ABCD dari Aspek Pasar dan Pemasaran

Abstract

The city of Bekasi is a city of industry, trade, and services making the city of Bekasi suitable to be used as a good investment place. The level of tourist visits that always increases every year makes the level of hotel visits always increases every year. Hotel development requires a large amount of financing, making business studies necessary. This research methodology uses a qualitative descriptive method. The results of the analysis show that the market and marketing aspects include market segmentation, guests from Indonesia and abroad, etc. SWOT includes Strengths of the hotel to be built has many advantages, Weaknesses in the form of traffic jams and Bekasi is not a tourist city, Opportunities high opportunities by looking high demand for rooms, and Threats of having several competitors who already have names. The conclusion from the above analysis can be said that the ABCD hotel from the market and marketing aspects is feasible to build.