Research and modeling on reputation information broadcast on social media

Abstract

With the fast increase of Internet and it's data scale, Internet is playing a more important role in information spreading In recent years, it is reported that social network expressed is a typical complex network with scale free degree. With increase of emergency cases happened in the world and our country, the government has realized that it is necessary to manage and control the information spreading in social network. In this paper, a new experiment platform frame based on SPA(Spreading Activation) model and social centrality was proposed to validate information spreading speed in social network to help administration department to hold more efficient control of social network. © 2012 Springer-Verlag GmbH.