… sustained investments in tangible as well as intangible assets. Rugman (2005) profess that … of total assets. MKTG is measured as total marketing and advertisement expenditure scaled …
CITATION STYLE
Jaisinghani, D., Tandon, D., & Batra, D. K. (2018). Capital expenditure and persistence of firm performance: an empirical study for the Indian automobiles industry. International Journal of Indian Culture and Business Management, 16(1), 39. https://doi.org/10.1504/ijicbm.2018.088595
Mendeley helps you to discover research relevant for your work.