Abstract
A survey of AACSB accredited and non-accredited schools identified the benefits and responsibilities of the endowed chairholders. Overall only the benefits showed some hierarchical structure (e.g., provided to chairholders in a hierarchical fashion). With few exceptions, institutional characteristics and size of the endowments were unrelated to the chairs* responsibilities and benefits.
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APA
Jensen, T. D., Kurtz, D. L., & Stassen, R. E. (2015). Endowed Chairs in Marketing: Responsibilities and Benefits. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 487–491). Springer Nature. https://doi.org/10.1007/978-3-319-13159-7_108
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