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Challenges and opportunities of hotel online booking in China

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (2011) 6770 LNCS(PART 2) 3-12
DOI: 10.1007/978-3-642-21708-1_1
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Abstract

This paper provides insights into Chinese consumers' behavior, attitude, and preference for travel planning and research, hotel selection and on-property spending patterns. Challenges and opportunities are discussed and practical recommendations are made for global hotel companies to create and execute their multi-channel eCommerce strategy by focusing on culturally savvy website localization and wise online marketing. © 2011 Springer-Verlag.

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Ding, W. (2011). Challenges and opportunities of hotel online booking in China. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 6770 LNCS, pp. 3–12). https://doi.org/10.1007/978-3-642-21708-1_1

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