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A Study on the Measuring of Consumers’ Perception towards the Mobile Marketing Campaigns in Air Transportation

  • ATALIK O
  • SAK F
  • SEZGEN E
International Journal of Academic Research in Business and Social Sciences (2015) 5(4)
DOI: 10.6007/ijarbss/v5-i4/1545
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Abstract

… For aviation companies to improve their business models and operations, new products and innovations in mobility offer the most promising and important area since aviation companies are under great stress due to recessions, competition, high costs of fuel, labor and asset, …

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ATALIK, O., SAK, F. S., & SEZGEN, E. (2015). A Study on the Measuring of Consumers’ Perception towards the Mobile Marketing Campaigns in Air Transportation. International Journal of Academic Research in Business and Social Sciences, 5(4). https://doi.org/10.6007/ijarbss/v5-i4/1545

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