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THE PURSUE OF THE CUSTOMER LOYALTY: STUDY ON CONSUMER OVO DIGITAL- WALLET USERS IN JAKARTA

  • John E
  • Yulius Y
  • Susilo W
International Journal of Research In Commerce and Management Studies (2021) 03(03) 01-20
DOI: 10.38193/ijrcms.2021.3301
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Abstract

The purpose of this study was to determine the effect of intellectual capital, digital technology quality, and customer knowledge on value creation and its implications for customer loyalty on OVO digital wallet users in Jakarta partially and together. Furthermore, the 255 sample of …

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APA

John, E., Yulius, Y., & Susilo, W. H. (2021). THE PURSUE OF THE CUSTOMER LOYALTY: STUDY ON CONSUMER OVO DIGITAL- WALLET USERS IN JAKARTA. International Journal of Research In Commerce and Management Studies, 03(03), 01–20. https://doi.org/10.38193/ijrcms.2021.3301

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