Theoretical approaches to digital transformation in enterprise management

Abstract

The paper is devoted to the study of digital transformation in management. Currently, the problems of implementing an effective digital transformation at enterprises are becoming particularly relevant in the context of the fact that the transformation is one of the key factors in increasing the competitiveness of the organization. Due to the continuous development of technology and the growth of the digital economy, organizations are facing significant changes in the business environment. Digital transformation allows companies to adapt to these changes and use new opportunities to improve efficiency and productivity. The paper examines the definition of digitalization, explores the theoretical foundations of digital transformation in management; due to the significance of the transformation of the organization as the main factor in increasing competitiveness. Digital transformation in today's business environment has become a must for companies seeking to innovate and achieve competitive advantage. Due to the rapid development of technologies, management processes and methods are undergoing significant changes. Digital solutions allow you to automate business processes, simplify data collection and analysis, improve communication and collaboration between different departments and employees. This helps reduce routine work, increase productivity and focus on strategic planning and innovation. However, digital transformation also creates new challenges for management that require attention and solutions. The rapid development of the digital economy, the excessive level of changes in the external environment and market competition require enterprises to optimize and effectively build business processes, as well as focus on improving the competitive strategy.