One of the more visible ways design thinking can be manifested is through live customer experiences, meaning the ways a customer interacts with your brand and business in person. In fact, now that the customer experience has become recognized as an important part of the success of a brand, a specialized marketing discipline has emerged: experiential marketing.
CITATION STYLE
Ingle, B. R. (2013). Designing Live Customer Experiences. In Design Thinking for Entrepreneurs and Small Businesses (pp. 39–52). Apress. https://doi.org/10.1007/978-1-4302-6182-7_4
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