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Integrated marketing communications in mobile context

  • Leppäniemi M
  • Karjaluoto H
  • Sinisalo J
  • et al.
DUV, (2006), 397-415
DOI: 10.1007/3-8350-5702-2_21
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Leppäniemi, M., Karjaluoto, H., Sinisalo, J., & Salo, J. (2006). Integrated marketing communications in mobile context. In International Advertising and Communication (pp. 397–415). DUV. https://doi.org/10.1007/3-8350-5702-2_21

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