Social Media and Brand Integration Marketing in China

Abstract

Social media marketing is becoming more and more popular. These platforms are used not only for communication purposes but also for the promotion of business activities in society. China is one of the rapidly rising economies in the world that has embraced social media technology whereby business operations have embraced the technology as a way of marketing their business both locally and internationally. This article aims to describe how Chinese companies use social media to develop brands. The author evaluated how social media platforms can be used as marketing tools in China by sampling some social media sites. The results show that although the use of these platforms is very important, there are still some people who do not use these platforms can consume. Therefore, the marketing of social media platforms has certain limitations. The author found that social media is an important factor for the success of businesses through their ability to provide information and social media has established connections with a large number of customers who use these social media platforms in the market.