The Study on Influencing Factors of Team Brainstorming Effectiveness

Abstract

Brainstorming is a creative and innovative tool. As a team problem-solving tool, team brainstorming can help the team conceive a lot of creative ideas and methods. Through a review of relevant literatures, this paper summarizes the three main factors of team brainstorming effectiveness: the heterogeneity of team composition, processing mode of team social information and interactive mode of team members. In addition, a conceptual model is built to show the interaction among the three. Brainstorming is a creative and innovative tool. As a team problem-solving tool, it is perhaps the most popular and commonly used. Brainstorming is an approach to consciously leave team members unfettered to identify opportunities and challenges, choose a variety of issues and solve problems, as well as a way to generate ideas. This approach advocates producing derivative ideas and inconsistent thoughts. Successful team brainstorming can conceive more creative visions. The successful implementation of team brainstorming must possess the necessary conditions, and this paper will try to discuss some influencing factors of team brainstorming effectiveness.