Skip to main content
Journal ArticleOPEN ACCESS

The Use of Twitter in Social Media Marketing: Evidence from Hotels in Asia

  • Sari R
  • Putra F
  • Maemunah I
  • et al.
Asia Pacific Management and Business Application (2022) 011(01) 59-74
DOI: 10.21776/ub.apmba.2022.011.01.4
N/ACitations
Citations of this article
27Readers
Mendeley users who have this article in their library.

Abstract

The study aims to investigates hotels’ social media marketing practices and how they manage online conversation as well as represent themselves using Twitter. This study employs …

Cite

CITATION STYLE

APA

Sari, R. P., Putra, F. K. K., Maemunah, I., & Dianawati, N. (2022). The Use of Twitter in Social Media Marketing: Evidence from Hotels in Asia. Asia Pacific Management and Business Application, 011(01), 59–74. https://doi.org/10.21776/ub.apmba.2022.011.01.4

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free