Psychological Analysis of Females’ Attitude toward Entrepreneurship as a Career in Azad Kashmir

Abstract

This study intends to make. “Psychological Analysis of Females Attitude towards Entrepreneurship as a Career in Azad Kashmir” The objectives of this research was to investigate relation between family type and women entrepreneurship, to determine entrepreneurships’ barrier faced by female graduates and rank them. Population of current study consisted of females’ graduate students of three universities of Azad Jammu & Kashmir. The self developed validated questionnaire was used to collect data. The reliability value as (α =.726). Data was analyzed by applying regression, chi square. This study found that there is a significant positive relationship between the selected factors with entrepreneurial career aspirations. Attitude toward entrepreneurship was reported to have the strongest association with entrepreneurial career aspirations. In short, the findings of this study provided greater understanding in predicting students’ entrepreneurial behavior. There is a need for a well-established entrepreneurial ecosystem which will encourage and empower females to create their own businesses.