Adoption of a Destination-Wide CRM Approach: An Empirical Analysis of the Determinants in the Swiss Hospitality Industry

Fux, M., & Myrach, T. (2009). Adoption of a Destination-Wide CRM Approach: An Empirical Analysis of the Determinants in the Swiss Hospitality Industry. In Information and Communication Technologies in Tourism 2009 (pp. 507–517). Springer Vienna. https://doi.org/10.1007/978-3-211-93971-0_42