This paper examines the industrial dynamics of new digital media from the perspective of consumer co-creation. We find that consumer-producer interactions are an increasingly important source of value-creation. We conclude that cultural and economic analysis might be usefully united about these themes, and that situated creativity should be construed as analysis of an ongoing co-evolutionary process between economic and cultural dynamics.
CITATION STYLE
Potts, J., Hartley, J., Banks, J., Burgess, J., Cobcroft, R., Cunningham, S., & Montgomery, L. (2008). Consumer co-creation and situated creativity. Industry and Innovation, 15(5), 459–474. https://doi.org/10.1080/13662710802373783
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