Partner selection in green innovation projects

Abstract

In this paper, we consider issues related to green innovation strategies. Notably, we focus on the issues related to R&D strategic alliances aimed to develop green technologies in maritime sector. Still managers often use their gut feelings to select partners from the prospective candidates. However, expensive R&D projects aimed at developing radical green innovations need thorough preliminary analysis of collaborators. We apply fuzzy logic approach to facilitate decision making of management teams who are responsible for selection partners for collaborative green innovation projects. Namely, in this study the approach of formal concept analysis is used to facilitate partner selection.