Customer Attitude towards E-Banking Technology with Special Reference to Barnala District of Punjab

Abstract

Technology innovations are having significantly importance in human life in general and in professional life in particular. The quick expansion of information technology has refined the life of millions of people. Banking is no exception these days. Considering the growing customer expectations at present time, banks and other financial institutions have incorporated online and mobile banking technology to ease customer's efforts. Innovations such as E-Banking technology have changed the critical structure of all banking system by lowering transaction cost. New E-Banking technology applications are used in mobile phones to check account balances, alerts and conduct other banking activities. The present study is based on to identify the factor affecting the Customer Attitude towards E-Banking Technology. One of the most important changes in the banking industry has been the customer movement from traditional branch banking to electronic banking such as E-Banking.