Framing choice architectures

Abstract

This chapter is about cloud architectures, freedom of choice, and the legitimate scope of cloud brokers in softly nudging end-users and cloud providers—as a new form of soft paternalism—that can help them make better decisions without coercing or neglecting their choices. I attempt to examine these issues by taking into account the recent theories within behavioral law and economics, which are steadily on the rise and increasingly relevant as a point of reference in policy-making and regulation over the past decade. In this regard, behavioral economics offers a normative framework, which helps us better understand the pitfalls of the decision-making process.