Recruiting from the network: Discovering twitter users who can help combat zika epidemics

Abstract

Tropical diseases like Chikungunya and Zika have come to prominence in recent years as the cause of serious health problems. We explore the hypothesis that monitoring and analysis of social media content streams may effectively complement institutional disease prevention efforts. Specifically, we aim to identify selected members of the public who are likely to be sensitive to virus combat initiatives. Focusing on Twitter and on the topic of Zika, our approach involves (i) training a classifier to select topic-relevant tweets from the Twitter feed, and (ii) discovering the top users who are actively posting relevant content about the topic. In this short paper we describe our analytical approach and prototype architecture, discuss the challenges of dealing with noisy and sparse signal, and present encouraging preliminary results.