A design strategy of cultural and creative products on the global market

Abstract

As the promotion of cultural and creative industries has become a trend in the current economic development strategies of various countries, the global market has gradually moved its focus towards local styles, and creative design applications have become a global competitive advantage of an industry. Therefore, the main purpose of this study is to investigate the effectiveness evaluation index and design strategy on cultural and creative products of consumer cognition and preference. First, we undertook a preliminary survey by means of literature review and opinions from a group of experts, and selected representative product samples and evaluation indices. Afterward, we analyzed the results of the questionnaire survey and found that cultural and creative products have distinct identity for participants. Furthermore, the participants considered that the main attributes affecting the overall presentation of a product, in order of degree of influence were “material, product function, aesthetic image, design quality, appearance style”.