Marketing de alimentos industrializados destinados ao público infantil na perspectiva da rotulagem

Abstract

The aim of this study was to evaluate the quality of processed foods for children marketed in the city of Rio de Janeiro from the perspective of nutrition labeling and marketing in terms of the prevailing regulations. Industrialized foods and beverages consumed by were evaluated in the categories most commonly consumed by children were assessed. The product labels selected for the study were evaluated according to the parameters established in the current regulations, the marketing resources employed in the packaging, and the nutritional composition per 100 g or 100 ml. The labels of 93 industrialized food packaging from 33 different manufacturers were evaluated. Each sample was evaluated in 32 questions, totaling 2,976 analysis. Of all samples, 80% showed compliance with the legislation, 19% were not applicable, and only 1% showed non-compliance. Marketing analysis identified the use of 20 different strategies. According to the analysis of the nutritional composition stated on the label, 66% foods were classified as containing high amounts of sugar, saturated fat, trans fat, and/or sodium. An effective model of regulation and supervision of the labeling and marketing of processed foods is necessary to ensure clear and reliable information.