Toward Understanding Social Media Marketing's Possitive And Negative Sides From Literature Review Perspective

Abstract

Social media has become an important new cultural and social phenomenon, changing the way millions of people and businesses connect and communicate. Today, social media has become omnipresent and most essential for social networking, content sharing and online accessing. Due to its wide spread and instantaneous features, social media opens a wide place for businesses such as online marketing. Marketing which occurs via social media is known as social media marketing. Social media marketing has made possible for companies to reach targeted consumers easily, effectively and instantly. Besides that, social media marketing also faces several challenges in the field. This article argues on social media marketing's advantages and disadvantages in recent days and refers deeply the most important features of them.