Ukraine and the Big Moral Divide: What Biased Media Coverage Means to East European Borders

Abstract

Geopolitical shifts and the changing significance of borders in the EU’s neighbourhood are usually understood as a matter of international power politics. Factors that accompany geopolitical impact on borders, such as media coverage of geopolitical change, often appear as secondary or irrelevant. However the recent Ukraine conflict revealed the contrary as pro-EU attitudes were strongly supported by ‘western’ media. Therefore this paper seeks to clarify the role of news media in creating perspectives and attitudes on geopolitical shifts and the significance of European borders. Empirical evidence on the coverage of the evolving Ukraine crisis by German news sources portrays the media as promoters of biased framings and imaginaries which suggest that the EU be a potential conflict party in the newly evolving geostrategic confrontation in its eastern neighbourhood. The findings indicate that during critical periods of the Ukraine crisis media reports combined rising euphoria about Europe and ‘the West’, as defenders of the ‘good cause’, with excessive moral polarising and the discursive normalisation of a rhetoric of escalation. Imaginaries of a bipolar world (The West against Russia) and a new Cold War prepared the ground for a new understanding of European borders and neighbourhood relations as being manipulable at will.