Digital orientation, digital maturity, and digital intensity: determinants of financial success in digital transformation settings

Abstract

Purpose: This study aims to investigate three relevant antecedents of digital transformation (digital orientation, digital intensity and digital maturity) and their influences on the financial success of companies. Design/methodology/approach: Building on the strategic management and digital transformation literature, five hypotheses are developed to find the relationships between these antecedents and financial success. Findings: Digital orientation and digital intensity alone do not contribute to the financial success of companies. Specifically, digital intensity serves as a negative moderator between digital orientation and financial success, meaning that it reduces the performance effects of digital orientation. Digital maturity acts as a mediator between digital orientation and the financial success of companies and between digital intensity and the financial success of companies. Originality/value: This research contributes to the literature on strategic management and digital transformation by providing a further understanding of three relevant antecedents of digital transformation (digital orientation, digital intensity and digital maturity) and how they should be positioned alongside digital transformation settings to achieve financial success.