The customer lifecycle in SaaS environments — Interview with Ed Sullivan of Aria Systems

Abstract

When you consider the entire lifecycle of a customer in a SaaS environment, managing customer interactions is at least as important as managing financial transactions. Ed Sullivan of Aria Systems discusses the stages of customer lifecycle within a SaaS environment and how a robust billing platform can help manage customer relations.Journal of Digital Asset Management (2008) 4, 260–268. doi:10.1057/dam.2008.21 [ABSTRACT FROM AUTHOR], Copyright of Journal of Digital Asset Management is the property of Palgrave Macmillan Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)