This paper focuses on two different approaches that can be applied to site location analysis and selection in tourism: spreadsheet models, and the Analytic Hierarchy Process (AHP). Rule Based Expert Systems are also discussed. The LOCAT model (a spreadsheet-based algebraic approach) attempts to measure the total attractiveness index of a location by calculating the impact of its components (degree of accessibility, total catchment population, level of tourist product uniqueness and probability of tourist patronisation). The Analytic Hierarchy Process provides a general structure capable of representing a wide range of decision problems. It is especially effective when dealing within complex multivariate decisions and with variables which are difficult to quantify.
CITATION STYLE
Moutinho, L., & Curry, B. (2015). Modelling Site Location Decisions in Tourism. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 125–129). Springer Nature. https://doi.org/10.1007/978-3-319-17323-8_31
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