Sustainable stakeholder relationship patterns: An analysis using a case study in the Spanish hotel sector

Abstract

Relationships with stakeholders are gaining greater importance on companies' corporate social responsibility agendas. The purpose of this study is to examine these relationships in greater detail using a case study of the Spanish hotel sector. Analysing the findings we have been able to observe the changing patterns of relationships with stakeholders, both with respect to the numbers of stakeholders involved, which have risen considerably, and the type of relationship, which has moved on from being a merely informative unilateral communication to one of dialogue and communication that in many cases favours stakeholder engagement and involvement in company management. © 2012 Springer-Verlag Berlin Heidelberg.