This case study investigates how six SMEs use and utilize interorganizational business relationships to do business. Three significant properties off IBR:s emerge; Promise/Fulfillment, Time-Orientation and Trust. This paper maps these properties and suggests that they are socially embedded and subject to sensemaking.
CITATION STYLE
Prenkert, F. (2015). Emergent Properties of Interorganizational Business Relationships: An Exploratory Case Study of Swedish Smes. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 92–97). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_23
Mendeley helps you to discover research relevant for your work.