Guidelines to promote local community participation in developing agrotourism: A case study of Ban Mor Village, Sam Sung District, Khon Kaen Province, Thailand

Abstract

This article aims to study local community participation in agrotourism and propose guidelines to promote local community participation in developing agrotourism in Ban Mor Village, Sam Sung District, Khon Kaen Province, Thailand, which is an agricultural village based on the Sufficiency Economy Philosophy. The researchers used both quantitative and qualitative methods. The results show that there were high levels of local community participation in agrotourism in term of accessibility (S.D. =.30), attraction (S.D. =.39), activities (S.D. =.40), attitudes (S.D. =.32), accommodation (S.D. =.25), amenity (S.D. =.34) and advertising (S.D. =.33). The guidelines that were proposed to promote local community participation in the development of agrotourism included: 1) promoting agrotourism in the Ban Mor Village through advertising 2) improving local facilities to respond tourists' needs and expectation, 3) establishment of a local agricultural learning center 4) building agrotourism networks, and 5) promoting the roles of the young members of the community in agrotourism. © the author(s).