TTR Tirol Tourism Research — A Knowledge Management Platform for the Tourism Industry

Abstract

The use of knowledge has long been of interest to academics and practitioners, but research on it has been underdeveloped in tourism. The last years have consistently led to new challenges for tourism destinations. This is due to the growing world-wide competition of tourism regions, changing demand patterns, the claim for better products and offers, as well as the decreasing attractiveness and increasing uniformity of offers. With these developments, employees are confronted with new tasks acquiring new skills and competences, which also include the sharing of knowledge amongst each other. Despite the increasing conceptual studies on knowledge management in tourism in the last years, this research reports a quantitative study among the tourism industry about the need of a technology-based knowledge management solution and presents the knowledge platform TTR Tirol Tourism Research, which was developed as a result of the quantitative research. Its aim is to provide a platform for screened, filtered and user-friendly presented up-to-date information on Alpine and Tirolean tourism especially.