International Students’ Satisfaction with the Services of Agriculture Bank of China

Abstract

Service satisfaction improvement of customers is the present way most industries conduct every trade. Banks are no exception from this revolution. Customers’ preference has become a necessary module of business strategy in financial institutions. This research is related to international students’ satisfaction with the services of Agriculture Bank of China. The study used the quantitative method and the unit was the international students who are customers of Agriculture Bank of China. The primary data was derived from a well-structured questionnaire that was administered through QuestionPro online software and the secondary data came from the bank website, journals and existing literature. STATA statistical tool was used in the data analysis, interpretation, tabulation and graphical representation of the study. It preserves a lot of time as commands were type instead of searching for it from the menu tab. Among the factors, the assurance, responsiveness, reliability, etc. were investigated. From the result, Agriculture Bank of China provides satisfactory services to the international students’ customers. However, the study recommended more innovative ways of curbing the language barrier, the long channel of opening an account and the like. Despite challenges faced by the researcher, the study was carried out successfully.