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Understanding the Significance of Cultural Branding in Brand Theory

  • Honjo K
Japan Marketing Journal (2020) 39(4) 60-65
DOI: 10.7222/marketing.2020.022
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Honjo, K. (2020). Understanding the Significance of Cultural Branding in Brand Theory. Japan Marketing Journal, 39(4), 60–65. https://doi.org/10.7222/marketing.2020.022

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