Business strategy based on quantitative strategic planning matrix on golf courses in surabaya

Abstract

The concept of business competition in an industry of goods and services is very important, especially in the golf course business in Surabaya. There are only 3 international standard golf courses, namely Bukit Darmo Golf, Graha Family, and Ciputra Golf in Surabaya. From these three golf courses, it was known that there was a decrease in the number of golfers who played on the golf course in Surabaya for the period 2013 to 2017. The SPACE and QSPM matrices were used to analyze what positions and strategies needed to be applied by golf course managers to increase the number of golfer visits, namely by using a factor - internal and external factors of the company.