“The Reason to Believe”?

Abstract

The first chapter deals with the principles of information preparation with the aim of gaining an understanding of how people perceive the environment, how information should be prepared, and which issues we will have to engage with more deeply if we are to create buying experiences. We will work through the physiological preconditions to get to the point at which we know how information should be processed in a manner consistent with the workings of the brain. We will also review the definitions of terms used in the industry in order to arrive at a common understanding of what they mean. Here we will make a clear distinction between usable, user-friendly (usability), user experience, and customer experience.