Strategi Pengembangan Usahatani Padi Organik di Kecamatan Sumber Jambe Kabupaten Jember

Abstract

The purpose of this research was to analyze strategy of organic rice farming in Sumber Jambe Sub-District, Jember Regency. A purposive sampling method was carried out during this research and the members of "Tani Jaya 2" Farmer Group, Rowosari Village, Sumber Jambe Sub-district, which runs organic rice farming was the sample of it. The analysis method used in this research was SWOT Analysis (Strenght, Weakness, Opportunity, Threat). Matrics score of IFE (Internal Factor Evaluation) is 2.566 dan EFE (External Factor Evaluation) is 3.032. Score position of IE (Internal External) in second quadrant to growth and build. SWOT analysis produced four alternative strategies are production seed development to increase the quality of organic rice, increasing storage capacity to fulfill the potential market, increasing production quantity of organic rice in Jember Regency, Monitoring and evaluating the S.O.P of organic rice farming.