PENGGUNAAN METODE STATISTIK DALAM PERUMUSAN STRATEGI PEMASARAN PRODUK BERDASARKAN PREFERENSI DAN PERSEPSI KONSUMEN

  • Kurata J
  • Suwignjo P
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Abstract

Three components of marketing strategies are segmentation, targeting, and positioning. Increasingly tight market competition compels a more accurate formulation of the three …

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Kurata, J., & Suwignjo, P. (2017). PENGGUNAAN METODE STATISTIK DALAM PERUMUSAN STRATEGI PEMASARAN PRODUK BERDASARKAN PREFERENSI DAN PERSEPSI KONSUMEN. Jurnal Teknobisnis, 1(1), 30. https://doi.org/10.12962/j24609463.v1i1.2413

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