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Book Chapter

Digital Political Marketing

  • Ridge-Newman A
  • Mitchell M
Palgrave Macmillan UK, (2016), 99-116
DOI: 10.1057/978-1-137-58440-3_7
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Abstract

Using i-branding as an analytical framework, this chapter explores the use of digital technologies for political marketing in the 2015 General Election. Combining content analysis with expert interviews, the chapter notes all parties developed a digital campaign....

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APA

Ridge-Newman, A., & Mitchell, M. (2016). Digital Political Marketing. In Political Marketing and the 2015 UK General Election (pp. 99–116). Palgrave Macmillan UK. https://doi.org/10.1057/978-1-137-58440-3_7

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